Entries Tagged as 'Dan Kennedy'
Why is corporate America looking for rock stars?
I’ve noticed an alarming trend in the want ads lately. It seems “rock star” is the adjective du jour when describing the employees that companies want to hire. Even Hell, Inc. is looking for “rock stars” now that they got rid of all of us mid-tempo balladeers.
It’s an interesting choice of words, and maybe [...]
Before you fire me, let me introduce myself
Before coming into the office this morning, I cuddled up with Rock On: An Office Power Ballad by Dan Kennedy. It’s a memoir of Kennedy’s year or so spent working as a marketing wonk for Atlantic Records.
I had just gotten to the part where Kennedy was getting laid off (I’m not ruining the plot by [...]



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